Wednesday, October 13th, 2010 | Author:

Swedish ISP Loopia offers free email forwarding for any domain for which they handle DNS.  Unfortunately, this includes a spam filter that the customer cannot turn off, unless they pay, which means it’s not free anymore.

So what’s wrong with some free spam filtering?  Well, this is what happened:

  1. A prospective client sent an email with a proposition.
  2. Loopia’s spam filter found the proposition suspect and bounced it.
  3. The client saw a bounce and thought that they had the wrong email address and gave up.

This probably lead to lost business.  I can’t blame Loopia, but I can stop using them.

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